How to Get SEO Insights with Google Analytics 4 GA4

One way to do this is by improving the overall user experience and making your content more engaging, relevant, and valuable. It's also valuable to compare the organic traffic trends with other metrics, such as keyword rankings or the performance of specific landing pages. This analysis can help you identify correlations and make data-driven decisions to improve your SEO. Understanding the page traffic and bounce rates in Google Analytics allows you to pinpoint the pages that need improvement, optimize underperforming pages, and enhance user experience. By analyzing these metrics, you can make data-driven decisions to improve your website's SEO performance and attract more engaged visitors.

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SEMRush, Ahrefs, and Moz are excellent tools for this purpose, providing a list of a website’s top keywords by search volume. Analyzing your competitors’ backlinks is another crucial aspect of conducting an SEO competitor analysis. By identifying where your competitors are getting their backlinks from, you can identify potential opportunities for building high-quality backlinks to your website.

• The simplest way to find out who your SEO competitors are is by performing Google searches for your target keywords.
• Mastering on-page SEO is crucial for higher search engine rankings and enhanced user experience.
• By consistently monitoring your competitors, you can identify opportunities to grow and fill in any gaps that your competitors have left behind.
• Focusing on on-page SEO is invaluable for your business because it communicates information with search engines about how your site provides value to people.

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Creating custom dashboards for specific metrics that you want to focus on is another way to stay on top of SEO in Google Analytics. So, connect your Google Analytics account to Google Search Console to obtain a lot more relevant SEO data than if you only focused on one tool. If you only use Google Analytics, you will never see the whole picture. To create conversion goals, go to Admin, then Goals, then New Goal in your Google Analytics account. Your conversion pages should have their own unique resource locator (URL) or web address. Include the NOINDEX meta-tag so they are not shown organically, reducing false-positive hits and giving you more reporting accuracy.

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In the GA4 interface, you’ll find the Comparison feature that works somewhat similarly to Segments in UA. Click the plus icon on the top of your report and you’ll be able to set conditions and dimensions for traffic segmenting. Apart from that, you can freely segment your reports in GA4 to get granular data with no harm to the data’s accuracy. With this setup, you’ll be able to check, for example, the number of visitors from the US who started sessions on the home page, how many of them viewed your promotion, and how many engaged with it. Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is also the co-founder and CEO of Content Solutions, a digital marketing agency. With more and more people using mobile devices to access the internet, it’s important that your website is optimized for mobile users. This is important because you need to be able to see how your efforts are paying off and whether or not they are helping you move up in the rankings. This often leads to subpar results and can mean that you miss important opportunities to improve your ranking.